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Business of Health Innovation

Business of Health and Wellness

July 13 to 17

Discover how business, technology and health come together in Bentley University's week-long Pre-College Program in Health and Wellness. Designed for high school students, this hands-on course dives into the booming wellness industry which makes up nearly 20% of the U.S. economy. You’ll explore real-world challenges using tools like patient journey mapping and systems thinking, go on immersive field trips to labs and Bentley’s cutting-edge VR classroom and learn how companies shape the future of health. Whether you're passionate about fitness, mental health, or medical tech, this program shows how business drives it all. 

In addition to classroom learning, you'll meet like-minded peers, and get a taste of college life, all while exploring one of the most exciting and impactful industries in the world.

Who

High school students who want to see the business side of a complex industry and plays an important role in the health of our society

When

This course is offered the following week:

July 13 to 17

Where

Bentley’s beautiful campus located just outside Boston with access to cutting-edge tech labs and a vibrant college environment

Business of Health and Wellness Schedule

Monday

Morning
Introduction to the health and wellness industry

Early Afternoon Session 
VR lab experience #1

Late Afternoon Session
Stakeholder mapping exercise

Tuesday

Morning 
Designing for wellness and Guest speaker

Early Afternoon Session 
Digital health

Late Afternoon Session
Campus consulting project

Wednesday

Morning 
Consumer behavior in fitness and nutrition

Early Afternoon Session 
VR lab experience #2

Late Afternoon Session
GenAI in health and wellness

Thursday

Morning 
GenAI in health and wellness

Early Afternoon Session 
Health and wellness industry analysis

Late Afternoon Session
Final project work

Friday

Morning 
Regulatory environment & biomedical innovation

Early Afternoon Session
Final project work and Concluding activity

Late Afternoon Session
Presentations

It's been really amazing how we've come together to collaborate on a disability technology project. Building an app that can help people better navigate campus has been a rewarding experience.
Pre-College Participant

Faculty

Danielle Hartigan
Danielle Hartigan

Danielle Blanch Hartigan, PhD, MPH is social scientist with interdisciplinary research and teaching interests in psychology and public health. Her research, broadly defined, aims to understand how psychological constructs influence the powerful relationship between healthcare providers and patients to foster patient-centered care and to improve patient perceptions of their care. 

View Bio