Business in Society Report 2026
Where trust meets expectation.
Artificial intelligence is driving markets and dominating headlines. But Americans are cooling on AI. And in a time of rising prices, eight in 10 think businesses have raised prices more than necessary to increase their profits. How can executives regain consumers' trust? The first step is understanding what Americans expect from companies today.
FULL REPORT COMING OCTOBER 8
Highlights from this year’s nationally representative survey of U.S. adults.
of young Americans (18–29) don’t trust businesses to use AI, the highest of any age group
Survey question
How much do you trust businesses to use artificial intelligence responsibly?
Age 18–29
20%
79%
Age 30–44
30%
70%
Age 45–59
29%
70%
Age 60+
26%
75%
Overall
27%
73%
Bentley-Gallup Business in Society Report 2026
- A lot / Some
- Not much / Not at all
Only by understanding Americans’ views on where companies are succeeding — and where they are falling short — can business leaders and the organizations they lead realize the true potential of good business.
E. LaBrent Chrite
President, Bentley University
Professor of Computer Information Systems
Bentley University
Americans Cool Toward AI
After two years of improving attitudes toward AI, Americans turn skeptical.
Read the Paper