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Gallup

Business in Society Report 2024

We live in a time of technological change and political tension. Businesses are caught in the middle. When should they speak out? How should they adopt AI? What should they do about diversity and inclusion? This third annual Bentley University-Gallup survey of 5,835 U.S. adults provides a valuable snapshot of what people think. Because only by understanding the views of the American public – their consumers, employees and influencers – can businesses reach their potential to do good in our society.

Here are some of the findings:

 
 
Only 17% of Americans want to hear from businesses about which candidates they support

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77% of Americans don’t trust businesses to use AI responsibly but 57% say they’d be less concerned if businesses were transparent about how they use it

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49% of Americans say customer service has gotten worse in the last year. Only 6% say it has improved

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59% of Americans say companies with a diverse workforce are more profitable and 63% say they make more innovative products

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66% of Americans say companies are doing a “poor” job avoiding major pay gaps between CEOs and their workers

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80% of Americans say products and services have become less affordable in the last year

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E. LaBrent Chrite, President, Bentley University
"These are challenging times but I'm a big believer in the power of business as a force for good. I hope that insights from this survey help businesses better understand Americans' views so they can deliver on that vast potential."
 
E. LaBrent Chrite 
President
Bentley University

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