Burger King’s ‘Women belong in the kitchen’ ad is a cautionary tale, experts say
Marketing Professor Susan Dobscha offers insights on why Burger King is under fire for its latest marketing campaign.
...Washington Post
Bacardi Targeted Women With Its New Reduced-Alcohol Vodkas. It Went Over As Well As You’d Expect.
Marketing Professor Susan Dobscha describes why a marketing campaign aimed at women missed the mark.
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The Key to White Claw’s Surging Popularity: Marketing to a Post-Gender World
Marketing Professor Susan Dobscha comments on the alcohol industry's efforts to connect with millennials and Gen Z.
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Can Spain’s Elections on Sunday Deliver a Functioning Government?
Global Studies Professor Bonnie N. Field co-authors an article about the current status of the Spanish government and explains the recent developments in political parties. ...