celtics court

Tipping Off a Winning Partnership

Bentley University is an official university partner of the 18-time world champion Boston Celtics. This multi-year agreement gives Bentley students direct access to team executives, emerging aspects of their business operation and valuable learning experiences throughout the season, while the Celtics will have the opportunity to tap into some of the nation’s brightest young business minds. Check out a few of the key elements of the partnership below.

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Celtics Career Day

Exploring Careers in Sports

Twenty Boston-area high school students got an inside look at pathways to a career in sports during Celtics Career Day, presented by Bentley University on February 9, 2024. The event, which took place at TD Garden and in the Celtics headquarters, helped students to learn about the types of career opportunities with a professional sports team. The program advances one of the key goals of the Bentley-Celtics partnership: to develop meaningful educational and developmental opportunities for students from underrepresented communities in the Boston area.

Career Day Participants on Center Court of TD Garden
Celtics Career Day Breakout Session
Jaylen Brown takes selfie with Celtics Career Day Student
Bentley President Brent Chrite Speaks at Celtics Career Day
Students listen to speakers at Celtics Career Day
Two Bentley Alumni Speak on Celtics Career Day Panel
Celtics Career Day Student holds up his blazer
Porzingis and Derrick White at Celtics Career Day

On Campus Speakers

Celtics President Participates in President's Speaker Series

Boston Celtics President Rich Gotham joined Bentley President E. LaBrent Chrite for a conversation about the NBA executive’s career with the Celtics — including what led him to join the professional sports franchise. Part of the university’s President’s Speaker Series, the on-campus event was attended by over 500 Bentley community. Gotham’s visit was part of a broader strategic partnership between Bentley and the Celtics that includes opportunities for students to learn about careers in sports business from industry executives. 

President Chrite
I’m proud that this new collaboration between Bentley and the Boston Celtics will extend the power of good business to new audiences and raise our national profile as a university that prepares graduates for exciting careers in the changing global marketplace.
E. LaBrent Chrite
President, Bentley University

CLTX Classroom Integration

The Celtics are bringing real world business challenges to the Bentley classroom. Specifically, Senior Lecturer Erin Flynn taught two sections of a marketing class where Bentley students worked directly with the Boston Celtics CLTX Gaming division (the official NBA 2K League team of the Boston Celtics) general manager, Jim Ferris. Students helped the CLTX team strategize, promote and execute the first-ever Collegiate Boston NBA 2K Championship highlighted by the finals at Bentley University with a special appearance by Celtics forward Jordan Walsh.

 

Bentley University logo on the parquet floor

On Court Signage

Throughout the 2023-24 basketball season, the Bentley University logo will be prominently displayed on the court for viewers watching on NBC Sports Boston. Among TV households in the Boston market this season, NBC Sports Boston’s live Celtics games have ranked as the No. 1 or No. 2 program in the respective timeslot, with more than 66 percent of games earning the top spot. Female fans are following this year's team more closely with viewership up 34 percent among 25-54-year-old women compared to the previous season.