Objective:
To equip entrepreneurial teams with valuable market insights by designing market tests for alternative designs, identifying customer segments, refining use cases and personas, conducting market research, analyzing data, and providing actionable recommendations. The E-Hub Marketing Consultants will help shape product and service design plans, design marketing messages and approaches, and ensure that the efforts from the start-up venture are aligned with the needs and preferences of their target audiences.
Purpose:
The Marketing Mavens are here to assist your ventures in making informed decisions about product offerings and marketing strategies. Their recommendations will also help the student teams decide appropriate pricing mechanisms, and the pursuit of potential partnerships with business partners. By conducting thorough market research and analyzing the data, the marketing consultants will provide essential input that helps you refine your marketing models and approach. This collaboration plays a critical role in bridging the gap between innovative ideas and successful market entry, ensuring that your venturs are strategically positioned for success.
Neha Bhootra is a Marketing Consultant at Bentley University's Entrepreneurship Hub. She is currently pursuing a Master of Science in Business Analytics at Bentley University, building on a solid foundation with a Bachelor’s degree in Business Management, specializing in Marketing. Neha’s passion for marketing began early and has been shaped by her hands-on experience working across various industries, including entertainment, beauty, and fintech. Notably, in her previous role as a Marketing Consultant for an agency, she worked with Netflix India on multiple marketing campaigns. She also has extensive experience working with clients in hospitality, conducting market research, and implementing marketing strategies that significantly enhanced business growth. With a strong analytical background and creative intuition, Neha specializes in developing data-driven marketing strategies, optimizing brand positioning, and driving growth through targeted campaigns and strategic partnerships.