Experience Scorecard
Bentley User Experience Center, a global user experience consulting group, has created a new scorecard taking into account four critical aspects of an experience: usability, emotional experience, design, and brand. This approach provides an opportunity to get a clearer picture of the overall experience. The experience score will be tailored to what matters most to each individual. The result is an experience scorecard that is both comprehensive and personalized, with data collected in a lean, budget-friendly way.
The experience scorecard can be used to answer four important questions that many organizations struggle to have clarity on:
1) What is the overall experience like for our customers?
2) What matters most about the experience to our customers?
3) What aspects do we need to improve?
4) How do we compare to our competition?