Americans don’t trust the way businesses use AI - yet
"These findings highlight the skepticism of many Americans towards businesses’ use of AI. They also suggest that AI transparency is critical — not only for ethical reasons but because it could play a key role in alleviating stakeholder concerns."
Mareike Möhlmann
Associate Professor of Computer Information Systems
Bentley University
Associate Professor of Computer Information Systems
Bentley University
"It’s natural for consumers to question how companies use AI, as research has shown the algorithms underlying these technologies can perpetuate bias and discrimination. Businesses that address this concern by transparently communicating their AI policies are more likely to be perceived as trustworthy — and be rewarded by customers’ loyalty."
Marco Marabelli
Professor of Computer Information Systems and Associate Director of the Hoffman Center for Business Ethics
Bentley University
Professor of Computer Information Systems and Associate Director of the Hoffman Center for Business Ethics
Bentley University
