A Man with a Brand

As a senior brand manager at Procter & Gamble, Reginald Fils ’21 manages a multimillion-dollar business within the company’s grooming division — and he’s just 26 years old. The secret to his prodigious success? Before he was marketing skin, hair and other personal care products to consumers, Fils groomed himself as a biz wiz by harnessing these four key qualities:

Ambition. A natural entrepreneur, Fils launched his own clothing brand in middle school. Drawn to Bentley because of its “world-class business education,” he wound up directing the university’s annual Black United Body (BUB) fashion show, doubling its attendance from one year to the next and scoring big corporate sponsors, like Boston Scientific and Staples.

Academics. Studying abroad in Singapore during his junior year gave Fils a global perspective on his marketing major. He also learned a lot about drive from Bentley’s strong alumni network, counting Guilda Hilaire ’00, director of product marketing at Salesforce, as one impactful mentor. “Bentley grads know how to get stuff done,” he says.

Experience. Fils got his foot in the door at P&G through a summer internship during his sophomore year at Bentley. Since then, he’s notched several major career wins. He’s especially proud of launching lines for Braun and one for Olay at Target stores nationwide, promoted by a special issue of Ebony magazine spotlighting young Black women in STEM.

Creativity. The Boston native is also the youngest-ever member of the board of advisers at the city’s Institute of Contemporary Arts. Fils says cultural pursuits that connect him to the zeitgeist make him, in turn, “a better brand builder” at work.