The Bentley University Center for Marketing Technology and the Bentley Marketing Department host Tony Hsieh, CEO of Zappos.com, on Tuesday, September 28, from 7:00 to 9:00 a.m. in Koumantzelis Auditorium. At the only Boston stop on his nationwide speaking tour, Hsieh will discuss his new book Delivering Happiness: A Path to Profits, Passion and Purpose, which shows how using happiness as a framework can produce profits, passion, and purpose both in business and in life. He will talk about how a very different kind of corporate culture is a powerful model for achieving success; and how concentrating on the happiness of those around you can dramatically increase your own. The event is supported by the American Marketing Association of Boston. 

Tony Hsieh, voted Marketer of the Year by BrandWeek, is the CEO of Zappos.com, the No. 1 online shoe retailer. Under his leadership, Zappos has grown to become an e-commerce powerhouse. Prior to Zappos, Hsieh co-founded and sold the internet advertising network LinkExchange to Microsoft for $265 million.

The cost for the event is $35, and includes a continental breakfast. Bentley faculty and staff are entitled to a 25 percent discount by using the discount code AMA-Bentley-Faculty. To learn more about Tony Hsieh and to register for the event, go to http://deliveringhappiness.eventbrite.com/.