Bentley University today announced a unique partnership with Epsilon, the industry’s leading marketing services firm. Epsilon will provide Bentley University’s Center for Marketing Technology (CMT) with its DREAM email platform.
Unlike similar programs used at other schools, Bentley graduate and undergraduate students will now have access to an active version of the DREAM platform, as opposed to a demo application. Students and faculty will be trained and have the ability to deploy live permission-based email campaigns. Bentley’s Center for Marketing Technology will utilize the tool to deliver market research surveys and email campaigns to opt-in participants. These campaigns will focus on supporting faculty, students and corporate clients engaged in Bentley’s corporate immersion programs and other business classes taking place at the CMT.
According to Andrew Frawley, President of Marketing Technology at Epsilon, “We are thrilled to provide this capability to the next generation of digital and email marketers. Our DREAM platform is used to support many leading global brands and it is extremely exciting to extend this technology further as an educational tool.
In addition, Epsilon guest speakers will address Bentley University students and faculty on a variety of topics including The Evolution of Email Marketing. The DREAM tool will be used to promote these events and communicate with attendees. Bentley University students will also have internship and other opportunities to work with Epsilon executives in support of special projects and research efforts including the development of user guides, training programs and platform testing.
“As an academic institution we take great pride in providing experiential learning opportunities for our students that mirror what they will face in the workplace. Epsilon is enabling us to do that and more by providing the critical tools for an email marketer and allowing students to deploy permission-based emails,” said Ian Cross, Marketing Professor and Director of the Center for Marketing Technology.
Epsilon is the world’s largest global permission-based email provider, sending over 40 billion emails per year on behalf of clients. For more information and the latest email marketing research, please visit Epsilon’s email marketing best practices destination, the Email Institute www.emailinstitute.com.
The CMT at Bentley is a state-of-the-art facility dedicated to teaching and research at the intersection of marketing and information technology. It is an integral part of the university’s marketing curriculum, serving as a “best practices” lab for exploring and using the high-tech tools and techniques that are used today in the marketing and advertising industry. Students gain exposure to software for creating surveys, analyzing market research data, familiarity with the collaborative environment, and knowledge of the new frameworks and tools for improved decision-making in marketing. Collaborative team projects with students and corporate partners are integral to the CMT experience, in addition to corporate research, executive education and faculty research.
About Epsilon
Epsilon is the industry’s leading marketing services firm. Ad Age ranks Epsilon #1 U.S. Direct Marketing Agency. Services include strategic consulting, database and loyalty technology, proprietary data, predictive modeling and a full range of creative and interactive services including brand and promotional development, web design, email deployment, search engine optimization and direct mail production. In addition, Epsilon is the world's largest permission-based email marketer. Epsilon is an Alliance Data company. For more information, visit www.epsilon.com or call 1.800.309.0505.