Undergraduate Programmatic Learning Outcomes
On this page you will find the learning goals and outcomes for our core curriculum and each of Bentley's undergraduate majors.
Goal 1
Demonstrate an understanding of the importance of sustainability, ethics, and social and organizational responsibility.
Outcomes:
1. a: Explain how businesses function to measure and maximize value for stakeholders and demonstrate insight into the situational complexity of decision-making and relationship management
1. B: Identify and analyze the relationships among different fields of study required to address the complex challenges of sustainability, ethics, and social, organizational and legal responsibility in the context of business and other organizations
1. C: Illustrate problems of sustainability as complex systems and interpret the varying civic roles of individuals and organizations in creating a more sustainable society, economy and environment
Goal 2:
Apply a set of future-focused skills
Outcomes:
2. A: Explain the changing roles, relationships, metrics, and processes that contribute to value creation in the design and conduct of business
2. B: Locate, evaluate, and ethically use data and other types of information; integrate new technologies and assess their impact: formulate and solve quantitative problems across a wide array of business and other organizational contexts
2. C: Develop effective learning skills; apply techniques to be self-directed learners; and synthesize and transfer learning to new and complex situations through their lives
Goal 3:
Expand cultural and diversity competencies
Outcomes:
3. A: Analyze and critique how organizations (including governmental, for-profit and nonprofit enterprises and institutions) and populations are affected by critical global events and problems
3. B: Propose and evaluate solutions to inequalities and injustices within and across nations, societal structures and institutions, cultural groups and individuals
3. C: Analyze differences in cultural practices, experiences, values and perspectives, including their own, in order to be more inclusive and effectively engage with individuals and communities from cultures other than their own
Goal 4:
Communicate and collaborate effectively in different settings
Outcomes:
4. A: write clearly and effectively in diverse business, societal and interpersonal contexts; use high-quality sources with a thorough understanding of their accuracy, reliability, bias and intellectual property rights
4. B: Develop and deliver presentations designed to increase knowledge, foster understanding, and/ or promote change in the listeners’ attitudes, values, beliefs, or behaviors; demonstrate emotional intelligence and effective listening in interpersonal communication
4. C: Collaborate productively with team members by contributing to teams, facilitating contributions from team members and productively resolving team conflicts in order to design, evaluate and implement strategies to answer questions and achieve specific goals
Goal 5:
Exhibit curiosity and critical analysis
Outcomes:
5. A: synthesize concepts from disciplines in business and the arts and sciences in innovative ways and demonstrate the ability to engage in divergent and convergent thinking, take risks, manage ambiguity and learn from failure
5. B: Evaluate claims according to clearly identified standards; systematically explore issues or topics through the collection and analysis of appropriate evidence and formulate and defend arguments that result in logical and informed conclusions or judgements
5. C: Discuss business and societal challenges that require multiple areas of knowledge and modes of inquiry, formulating questions, offering multiple solutions and considering various perspectives
Goal One
Students will demonstrate competency in concepts and techniques of both single and multivariable calculus.
Outcomes
Students will be able to:
1.1 Be competent in differentiating multivariable functions.
1.2 Be competent in integrating multivariable functions.
1.3 Demonstrate an understanding of the concepts of infinite sequences and series, and be able to apply them in developing Taylor series.
Goal Two
Students will demonstrate competency in concepts and techniques of linear algebra.
Outcomes
Students will be able to:
2.1 Demonstrate competency in Gauss-Jordan elimination and reduced row-echelon form.
2.2 Demonstrate competency in the concepts of linear independence and basis in vector spaces.
Goal Three
Students will demonstrate competency in concepts and techniques of probability.
Outcomes
Students will be able to:
3.1 Demonstrate competency in the use of random variables. They will be able to define a probability distribution or density function and use it to determine probabilities.
3.2 Demonstrate competency in working with both single- and multivariable probability distributions.
Goal Four
Students will achieve competency in fundamental statistical concepts and techniques.
Outcomes
Students will be able to:
4.1 Demonstrate competency in the construction of both simple and multiple regression models, including analysis of the residuals, variable selection and in recognizing common pitfalls such as multicollinearity.
4.2 Demonstrate competency in the use of advanced software such as SAS, R, or SPSS to build regression models for large, multi-dimensional data sets.
4.3 Understand the concepts and choose and apply appropriate statistical methodologies, including proper statistical hypothesis testing and non-parametric methods to solve problems.
Goal Five
Students will acquire the ability to apply mathematics to real-world problems.
Outcome
Students will be able to:
5.1 Translate problem statements into mathematical formulations and apply appropriate mathematical techniques to solve applied problems.
Goal Six
Students will build competency in the interpretation and communication of results to non-mathematical audiences.
Outcomes
Students will be able to:
6.1 Produce a well-written report of a mathematically based project or problem that can be easily understood by a non-mathematical audience.
Goal Seven
Students will achieve mastery of mathematical concepts and techniques required for pursuing actuarial credentials.
Outcomes:
Students will be able to:
7.1 Pass at least one of the first two preliminary actuarial examinations (Exam P (Probability) and/or FM (Financial Mathematics).
Goal 1
Develop strong foundational programming skills in languages commonly used to implement AI algorithms and models.
Outcomes
1.1 Define key concepts in a modern programming language.
1.2 Solve problems using strong algorithmic and logical skills.
1.3 Examine the fundamentals of both structured and object-oriented programming.
Goal 2
Learn effective methods for data collection, preprocessing, and cleaning, and understand the importance of high-quality data in AI applications.
Outcomes
2.1 Interpret and communicate statistical results in the light of the strengths and weaknesses of the tools used.
2.2 Identify the utility of business statistics in addressing a diverse range of problems from areas such as accounting, behavioral sciences, economics, finance, management, marketing.
2.3 Demonstrate a proficiency in using statistical software in R to perform statistical analyses.
Goal 3
Explore the ethical implications of AI and other technologies and develop strategies to address bias, fairness, and transparency in AI systems.
Outcomes
3.1 Analyze and address ethical concerns related to AI and other technologies to mitigate bias and ensure fairness in AI systems.
3.2 Communicate ethical concepts pertinent to AI and other technologies.
3.3 Recognize the dynamic nature of the ethical challenges arising in the context of AI and prepare students to learn and adapt to new pertinent developments throughout their careers.
Goal 4
Master the fundamental concepts and practical programming skills behind Machine Learning. Learn to develop and apply Machine Learning solutions ethically in a business context.
Outcomes
4.1 Familiarity with machine learning fundamental concepts and techniques.
4.2 Ability to develop and evaluate a predictive regression or classification model using Python’s libraries, such as sklearn.
4.3 Familiarity with the different application domains for machine learning, including predictions based on image, text, and structured data.
4.4 Awareness of the ethical issues surrounding machine learning application development and their use in practice.
Goal 5
Illustrate the use, limitations, and ethical implications of AI in various business domains through case study analysis.
Outcomes
5.1 Communicate how different AI models impact business outcomes.
5.2 Recognize the challenges and opportunities organizations face with adopting AI.
Goal One
Students will be able to use economic problem solving methods.
Outcomes
Students will be able to:
1.1 Use quantitative and graphical methods to solve economic problems.
Goal Two
Students will have an understanding of the macroeconomic theory of how the economy functions.
Outcomes
Students will be able to:
2.1 Show a proficiency with the closed economy macroeconomic model of the economy.
Goal Three
Students will have an understanding of professional level economic research.
Outcomes
Students will be able to:
3.1 Write a literature review based on academic research articles gathered through literature searches.
Goal Four
Students will be able to apply econometric methods to economic problems.
Outcomes
Students will be able to:
4.1 Collect and clean an economic data set.
4.2 Formulate and implement an econometric strategy appropriate to the data set being used.
Goal One
Students will understand the role of law in business and society.
Outcomes
1.1 Critically examine the power of the law to address contemporary social problems.
1.2 Describe legal issues impacting the business landscape.
1.3 Identify opportunities for innovation/entrepreneurial thinking supported by legal principle.
Goal Two
Students will be able to improve efficiencies, reduce miscommunication and encourage thoughtful dialogue in organizations and industries.
Outcomes
2.1 Recognize the legal thought process of legal departments.
2.2 Construct questions for legal review to gain an appropriate commercial result.
2.3 Explain in lay terms the significance of requests made by legaldepartments within the business context.
Goal Three
Students will reduce risk in businesses, organizations, and societal groups through a strong foundation in business law.
Outcomes
3.1 Identify opportunities to reduce risk in businesses through legal solutions.
3.2 Evaluate legal problems encountered by those involved in the research, development, manufacture, promotion, sales and distribution of products and service.
3.3 Describe workplace laws that govern the rights of employers and employees.
Goal Four
Students will be able to apply law and legal thinking in its myriad forms.
4.1 Analyze legal textual materials, including court and agency decisions.
4.2 Articulate suggestions for improvements to laws that are true to the U.S. Constitution.
4.3 Construct business strategies that support adaptation to changing legal requirements.
Goal One
Demonstrate strong foundational skills in the nature and structure of data and information as a defining component of organizations.
Outcomes
Graduates will be able to:
1.1 Evaluate and design database structures.
1.2 Create, acquire, clean, and manage data, ensuring data integrity, ease of analysis, and accessibility.
1.3 Choose methods to display the results of data analysis to meet the needs of various stakeholders.
Goal Two
Use fundamental concepts and practical programming skills related to the structure and operation of programmable computation and communication devices.
Outcomes
Graduates will be able to:
2.1 Design, implement, and debug computer programs.
2.2 Assess computer algorithms to solve real-world problems.
2.3 Interpret data using a variety of techniques.
2.4 Formulate problem-solving skills focusing on practical applications of coding in business contexts.
Goal Three
Examine system platforms, including computer hardware, operating system software, and network technology.
Outcomes
Graduates will be able to:
3.1 Analyze the progression and transformation of communication technologies over time.
3.2 Identify contemporary challenges in business communication and evaluate network solutions addressing these challenges.
3.3 Define the functions and significance of reference models in networking.
3.4 Differentiate among various types of data transmission methods, transmission media, and media access techniques.
3.5 Explain the functionalities of major network services and devices.
Goal Four
Demonstrate strong advanced skills in the structure and analysis of data and information as a defining component of organizations.
Outcomes
Graduates will be able to:
4.1 Analyze real-world data requirements and represent them in a conceptual model.
4.2 Design databases using modern data modeling techniques.
4.3 Implement databases, perform modifications, and retrieve data.
4.4 Select methods for data analysis reporting.
Goal Five
Use tools and techniques for effective analysis, design, and documentation of information systems.
Outcomes
Graduates will be able to:
5.1 Design effective communication techniques to accurately document business practices and information requirements.
5.2 Develop requirement architectures, including comprehensive models, to support system development.
5.3 Apply modern project management principles and tools to manage software projects efficiently.
Goal One
To understand foundational theories relating to information processing and learning, diversity, intercultural communication, mass media, interpersonal communication, team communication, and computer-mediated communication.
Outcomes
Students will be able to:
1.1 Explain key aspects of these foundational theories.
1.2 Apply relevant foundational theories to business communication problems and generate solutions.
Goal Two
To use written, oral, visual, and electronic communication channels for exchanging data, information, and insights.
Outcomes
Students will be able to:
2.1 Select the appropriate medium for delivering objective, concise, and focused messages in a professional manner.
2.2 Create grammatically correct material that is suitable in tone and style for each medium.
Goal Three
To develop knowledge of how creative industries operate.
Outcomes
Students will be able to:
3.1 Identify and describe business models and financial underpinnings of firms in the creative industries.
3.2 Define and use terms and concepts related to production or distribution in the creative industries.
Goal Four
To apply principles governing creative industries to a specific sector.
Outcomes
Students will be able to:
4.1 Assess and select effective production or distribution strategies in a creative industries sector.
4.2 Understand and critically evaluate how a specific creative industry sector has evolved, and the challenges its creative workers face.
Goal One
Offer a curriculum that allows students to gain an understanding of fundamental statistical concepts and methods needed in the solution of business problems.
Outcomes
Students will be able to:
1.1 Understand the concepts and choose and apply appropriate statistical methodologies, including proper statistical hypothesis testing and non-parametric methods to solve problems.
1.2 Choose and apply appropriate statistical methodologies, including linear regression and logistic regression to solve problems.
Goal Two
Offer a curriculum that allows students to gain an understanding of state of the art in data mining techniques, advanced statistical methods, machine learning and the design of experiments.
Outcomes
Students will be able to:
2.1 Understand and apply the concepts of market basket analysis, cluster analysis and classification techniques, including kNN, Naïve Bayes, logistic regression and decision trees in addressing business problems.
2.2 Understand and apply the concepts and methods of advanced statistical models, such as generalized linear models and survival analysis in business applications.
2.3 Understand and apply the concepts and methods of machine learning techniques, such as random forests, boosting and bagging and classification in business applications.
Goal Three
Offer a curriculum that allows students to be able to use leading statistical packages, programming languages and database management tools.
Outcomes
Students will be able to:
3.1 Use leading statistical packages such as SAS or R to solve business problems.
3.2 Understand essential database concepts and be able to use database tools, for example SQL (Structured Query Language).
3.3 Use a leading computing language, such as Python, to process data and data reporting, including visualization.
Goal Four
Offer a curriculum that allows students to communicate effectively to non-technical audiences the results and recommendations of an analysis and be able to influence business decision-making.
Outcome
Students will be able to:
4.1 Write a comprehensive report aimed at a non-technical audience summarizing the collection, analysis and interpretation of data relating to a business problem.
Goal 1
Students will understand and explain the differences between diversity, equity, inclusion, and justice.
Outcomes
1.1 Reading foundational materials related to those concepts.
1.2 Communicating in course assignments how these concepts can be applied in situations and cases.
1.3 Demonstrating the ability to develop approaches using these concepts in general and specific contexts.
Goal Two
Students will be able to work with groups and stakeholders to co-create programs around diversity, equity, inclusion and justice.
Outcomes
2.1 Creating stakeholder maps that incorporate groups and constituencies related to the environments in which the student is working.
2.2 Leading participatory-based efforts to integrate perspectives and voices to create programs.
2.3 Utilizing a stakeholder perspective and participatory framework for developing DEI approaches and gaining acceptance.
Goal Three
Students will be prepared to lead DE&I strategy within national and international organizations.
Outcomes
3.1 Analyzing situations and context for the development and implementation of DEI strategies.
3.2 Creating strategies to facilitate organizational change based on social movements and organizational behavior literature.
3.3 Using legal frameworks for aiding the developing of strategies and compliance.
3.4 Communicating the importance of a DEI framework to stakeholders.
Goal One
Ability to use Economics Problem Solving Methods
Outcomes:
1.1 Students will be able to use quantitative and graphical methods to solve economic problems.
Goal Two
Advanced Understanding of the Macroeconomic Theory of how the Economy Functions.
Outcomes:
2.1 Students should be able to show a proficiency with a closed economy macroeconomic model of the economy.
2.2 Students should be able to show a proficiency with the open economy macroeconomic model of the economy.
Goal Three
Applications of Macroeconomic Theory to Monetary Policy
3.1 Analyze monetary policy documents such as Federal Reserve statements and articles from financial press
3.2 Use financial/ economic databases to collect macroeconomic data set.
Goal One
Students will identify cultural texts by genre/mode and differences between a range of cultural texts.
Outcomes
Students will be able to:
1.1 Isolate elements from cultural texts and interpret them
1.2 Make an argument about a text's meaning and sustain that argument through critical analysis
Goal Two
Students will be able to analyze how cultural texts critique, imagine, and influence human experience.
Outcomes
Students will be able to:
2.1 Recognize the political, social, and historical significance of cultural texts
2.2 Describe the ways that a political/social/historical context can inform how we read, understand, and interpret a text
Goal Three
Students will be able to produce creative work in a specific genre/mode.
Outcomes
Students will be able to:
3.1 Produce process-based creative work informed by theoretical or creative models
3.2 Produce creative work that satisfies the requirements of genre or mode
Goal Four
Students will understand the principles of writing and composition.
Outcomes
Students will be able to:
4.1 Identify and use fundamental rhetorical concepts including thesis, argument, audience, purpose, and/or context
4.2 Write a thesis-driven paper with appropriate diction, style, mechanics
4.3 Conduct research that illustrates an understanding of primary, secondary, scholarly and/or popular sources
Goal One
Students will be knowledgeable of and able to evaluate time value of money issues.
Objectives
Students will be able to:
1.1 Calculate present values and future values of a lump sums and annuities received at various points in time.
1.2 Use time value of money models to calculate bond and stock values and the returns on them.
Goal Two
Students will be effective at corporate financial management.
Outcomes
Students will be able to:
2.1 Calculate a firm's weighted average cost of capital.
2.2 Use capital budgeting techniques, including NPV, IRR, and profitability index. Students should also be able to conduct risk analysis on capital budgeting projects, such as sensitivity analysis, scenario analysis, and real options.
2.3 Evaluate how firms manage their current assets and current liability investments, or net working capital,
including the determination of the optimal investment in current assets, how to measure the portion of current assets that the firm will fund with current liabilities and how to choose the source of finding for that portion of current assets.
2.4 Evaluate how a firm's choice in the way it finances its investments affects firm value. This includes the firm's choice of raising equity or debt and the dividend payout or share buyback.
Goal Three
Students will understand basic portfolio theory including asset pricing models, implications of the efficient market hypothesis and behavioral finance.
Outcomes
Students will be able to:
3.1 Identify efficient portfolios.
3.2 Describe the assumptions behind the capital market theory the development of the CAPM.
3.3 Apply CAPM to security valuation.
3.4 Identify how efficient markets are and understand to what extent behavioral finance provides a better understanding of pricing in capital markets.
3.5 Calculate the return and risk of an individual security and a portfolio. This includes the understanding of diversification and the use the correlation coefficient to calculate risk of a portfolio. Students should also be able to calculate a rate of return using the CAPM.
Goal Four
Students will be knowledgeable of the valuation of certain asset classes.
Outcomes
Students will be able to:
4.1 Value equities using different models and the assumptions behind them.
4.2 Value different types of bonds and understand the nature of the yield curve and how the pure expectations hypothesis explains the yield curve.
4.3 Demonstrate an understanding of options terminology, the factors affecting option prices (intuition behind the Greeks), and be able to create basic strategies involving options.
Goal Five
Students will be knowledgeable about how international markets and exchange rates affect corporate and investment decisions.
Outcomes:
Students will be able to:
5.1 Demonstrate theoretical and analytical grasp of exchange rate determination and parity relationships.
5.2 Demonstrate understanding of the impact of international economic and financial market news and events on foreign exchange rates.
Goal Six
Students will be intellectually disciplined and skillful in conceptualizing, applying, analyzing, synthesizing, and/or evaluating information as a guide to analysis and decision making.
Outcomes:
Students will be able to:
6.1 Demonstrate knowledge of and critical thinking with respect to foreign exchange risk exposure management strategies based on current market information and corporate risk appetite.
6.2 Synthesize relevant and irrelevant information in a corporate finance problem.
Goal One:
Provide students with the knowledge to understand the role of technology in improving efficiencies and enabling innovations in financial services
Outcomes:
1.1 Define the various types of financial markets and securities traded in these markets
1.2 Identify the roles of participants and intermediaries in financial markets, including entities such as corporations, commercial banks, investment banks, governments, retail and institutional investors, market makers, analysts, rating agencies and regulators.
1.3 Explain corporate financial statements and financial decision making
1.4 Analyze the data needs related to real world problems and express them in a conceptual model
Goal Two:
Prepare students with the knowledge and skills to apply computer programming to solve financial problems
Outcomes:
2.1 Retrieve and analyze data relevant to business and financial decisions using computer programming skills
2.2 Explain machine learning and its role in data exploration and analysis
2.3 Define decentralized finance and the role of technology related innovations in disrupting financial services
2.4 Convert unstructured data into a usable format via computer programming and apply Natural Language Processing techniques to identify investable signals
Goal Three:
Inspire students to innovate and become entrepreneurs using FinTech
Outcomes
3.1 Develop a high-level (business model, revenue model, non-financial, non-technical) idea for a FinTech startup and present this idea from a business and tech perspective
3.2 Evaluate the competitive advantages and business model innovations in the FinTech industry
3.3 Describe the interdisciplinary nature of FinTech
Goal One
Enhance their health and psychological literacy and its application in business and personal decision making.
Outcome
Students will be able to:
1.1 Apply principles of preventive medicine to business and personal decision making.
1.2 Evaluate policies for improving the overall health of our population.
Goal Two
Attain a solid basis for understanding the determinants of human health and disease through active- and problem-based learning.
Outcome
Students will be able to:
2.1 Describe the determinants, interactions and outcomes of human health and disease.
2.2 Explain how psychology and emotional well-being interact with physical health and vice versa.
2.3 Establish the links between environmental change and human health and disease.
Goal Three
Gain an understanding of the systems, institutions and/or enterprises that provide and/or support health care.
Outcome
Students will be able to:
3.1 Explain how health affects society, economy and business and how these institutions affect health.
3.2 Provide examples of technologies that protect and improve human health.
Goal Four
Integrate and apply scientific knowledge across students' multidisciplinary business/arts and sciences curricula.
Outcome
Students will be able to:
4.1 Define the interdependence of the natural and social sciences in decision making for business, society and the environment.
Goal One
Be knowledgeable of important historical issues and problems in the students' area of concentration
Outcome
Students will be able to:
1.1 Identify important historical issues and problems related to the course.
Goal Two
Be effective communicators.
Outcomes
Students will be able to:
2.1 Present written and verbal information in an organized and concise manner, with ideas clearly stated.
2.2 Deliver an effective presentation utilizing appropriate technology.
Goal Three
Think analytically.
Outcome
Students will be able to:
3.1 Demonstrate the ability to integrate, synthesize, and apply various types of historical information to arrive at reasoned conclusions.
Goal Four
Be capable of reading, analyzing and interpreting different forms of primary and secondary documents
Outcome
Students will be able to:
4.1 Produce oral/written work that demonstrates proficiency in the use of primary and secondary documents.
Goal Five
Be ethical and socially responsible
Outcome
Students will be able to:
5.1 Recognize and articulate the ethical issues embedded in historical problems.
Goal Six
Have a national and/or global perspective.
Outcome
Students will be able to:
6.1 Incorporates an understanding of the national and/or global dimensions of issues through historical examples.
Goal One
Students will be creative thinkers and problem solvers
Outcomes
Students will be able to:
1.1 Use design and communication methods and tools to define and investigate a problem
1.2 Design innovative and creative solutions for real world problems
Goal Two
Students will be effective communicators and team members
Outcomes
Students will be able to:
2.1 Communicate effectively with stakeholders
2.2 Critically evaluate research, write reports, and deliver presentations
2.3 Collaborate successfully with a team to plan and execute a team project
Goal Three
Students will be ethical and inclusive decision-makers
Outcomes
Students will be able to:
3.1 Recognize, understand and analyze ethical considerations in XD and in business
3.2 Communicate the value of diverse and intercultural perspectives in XD and in business
3.3 Articulate the impact of technology and mediated communication in XD in business
Goal One
Understand regulatory and professional standards and apply appropriately.
Outcomes
1.1 Identify the relevant authoritative guidance needed to address a business case or situation.
1.2 Interpret the guidance.
1.3 Apply the guidance appropriately to the case.
Goal Two
Document operations and information components of business processes.
Outcomes
2.1 Document operations and information components of business processes.
2.2 Identify relevant issues in a business case.
2.3 Evaluate solution(s).
2.4 Support a recommended solution.
Goal Three
Effectively use technology to conduct research, to collect and analyze
Outcomes
3.1 Demonstrate competence in data analytics techniques.
3.2 Demonstrate ability to adapt to emerging technologies.
Goal One
Our students will have an understanding of globalization and its implications.
Outcomes
Students will be able to:
1.1 Describe the meaning of globalization in the contemporary world.
1.2 Analyze the political, economic and cultural implications of globalization on individual countries and their interactions with other countries.
Goal Two
Our students will have an understanding of political and governmental institutions and processes in a global context.
Outcomes
Students will be able to:
2.1. Apply an analytic framework or perspective to explain how political/governmental institutions and processes work in practice.
2.2. Apply an analytical framework or perspective to evaluate the consequences or implications of political outcomes for society.
Goal Three
Our students will have an understanding of how people in various cultures interact and communicate with each other and across other cultures.
Outcomes
Students will be able to:
3.1 Describe a frame of thinking that people use to experience new and different cultures.
3.2 Describe the complex cultural dimensions at play in global and local situations and conflicts.
Goal Four
Our students will have an understanding of the interrelationships between geography and culture, politics and economy.
Outcome
Students will be able to:
4.1 Apply an analytic framework or perspective to explain the ways in which attributes of location and geography underlie economic and political realities around the world.
Goal One
To communicate effectively in the language of their choosing.
Outcome
Students will be able to:
1.1 Demonstrate high-level language performance in the four skills according to ACTFL
1.2 Translate documents, including business correspondence, legal paperwork, and journalistic articles, from English to the language of their track and vice versa
1.3 Interpret business communications from English to the language of their track and vice versa.
Goal Two
To develop cultural competences in the countries where the language of their track is spoken.
Outcome
Students will be able to:
2.1 Articulate specific connections between texts and cultural, artistic, social, and political contexts
2.2 Identify major social, economic and political developments in the target culture through film and prose narratives
2.3 Illustrate how works in the original language reflect a larger historical, political, and social context.
Goal Three
To recognize cultural values and practices specific to business in the countries where the language of their track is spoken
Outcome
Students will be able to:
3.1 Recognize the best business practices in those countries they have studied
3.2 Describe and compare the reality of political, economic and social structures in those countries with those of the US and/or their country of origin.
3.3 Analyze the cultural factors that affect best business practices of those countries and compare them with those of the US/and or their country of origin.
Goal One
Be knowledgeable of important issues, problems and questions in their concentration
Outcome
Students will be able to:
1.1 Identify important issues, problems and questions in their concentration
Goal Two
Be effective communicators
Outcome
Students will be able to:
2.1 Present written information in a clear and concise manner, with ideas clearly stated
Goal Three
Think analytically
Outcome
Students will be able to:
3.1 Demonstrate ability to synthesize and apply various types of information to arrive at reasoned conclusions
Goal Four
Be capable of reading, analyzing and interpreting secondary and primary documents
Outcome
Students will be able to:
4.1 Produce written work that demonstrates proficiency in the use of secondary and primary documents
Goal One
Students will understand and apply fundamental concepts of the management discipline.
Outcomes
Students will be able to:
1.1 Demonstrate understanding of, and apply, basic concepts in organizational theory.
1.2 Demonstrate knowledge of how managers and workers function in different organizational structures.
Goal Two
Students will have a global perspective.
Outcomes
Students will be able to:
2.1 Demonstrate intercultural awareness and understanding of its impact on organizations and/or individuals.
Goal Three
Students will exhibit managerial and interpersonal competence.
Outcomes
Students will be able to:
3.1 Demonstrate the ability to be empathetic and actively listen.
3.2 Demonstrate the ability to use feedback to ensure that there is a shared understanding between sender and receiver of a message.
Goal Four
Students will think strategically.
Outcomes
Students will be able to:
4.1 Identify a business problem and its relevant stakeholders.
4.2 Develop and evaluate alternative solutions and choose the most appropriate course of action.
Goal One
Consumers & Stakeholders: Marketing majors will be highly skilled in their understanding of the consumer and other exchange stakeholders
Outcomes:
Students will be able to:
1.1 Describe important customer relationship concepts (e.g., acquisition, retention, customer lifetime value)
1.2 Perform a stakeholder analysis
Goal Two
Marketing Strategy and Management: Marketing majors will be highly skilled in their understanding of marketing strategy and management.
Outcomes:
Students will be able to:
2.1 Distinguish among a marketing strategy, tactic and plan
2.2 Define a business (in which a firm is engaged) and identify marketing objectives
2.3 Describe distinctions among various types of markets (e.g., consumer, business, non-profit)
2.4 Apply proficiently various mechanisms/frameworks for serving & competing in markets (e.g., segmentation, targeting and positioning)
2.5 Analyze a market or markets, assess tradeoffs in various marketing strategies, and support a decision to select a marketing strategy
Goal Three
Branding: Marketing majors will be highly skilled in their understanding of the importance of branding.
Outcomes
Students will be able to:
3.1 Describe and apply important principles and frameworks related to the branding
Goal Four
Marketing Research and Metrics: Marketing majors will be highly skilled in their understanding of marketing research and the metrics to support decision making
Outcomes:
Students will be able to:
4.1 Express the purpose and process of marketing research
4.2 Apply quantitative methods for assessing differences among consumers, segments, markets or other important elements.
Goal One
Students will demonstrate competency in concepts and techniques of both single and multivariable calculus.
Outcomes
Students will be able to:
1.1 Be competent in differentiating multivariable functions.
1.2 Be competent in integrating multivariable functions.
1.3 Demonstrate an understanding of the concepts of infinite sequences and series, and be able to apply them in developing Taylor series.
Goal Two
Students will demonstrate competency in concepts and techniques of linear algebra.
Outcomes
Students will be able to:
2.1 Demonstrate competency in Gauss-Jordan elimination and reduced row-echelon form.
2.2 Demonstrate competency in the concepts of linear independence and basis in vector spaces.
Goal Three
Students will demonstrate competency in concepts and techniques of probability.
Outcomes
Students will be able to:
3.1 Demonstrate competency in the use of random variables. They will be able to define a probability distribution or density function and use it to determine probabilities.
3.2 Demonstrate competency in working with both single- and multivariable probability distributions.
Goal Four
Students will achieve competency in fundamental statistical concepts and techniques.
Outcomes
Students will be able to:
4.1 Demonstrate competency in the construction of both simple and multiple regression models, including analysis of the residuals, variable selection and in recognizing common pitfalls such as multicollinearity.
4.2 Demonstrate competency in the use of advanced software such as SAS, R, or SPSS to build regression models for large, multi-dimensional data sets.
4.3 Understand the concepts and choose and apply appropriate statistical methodologies, including proper statistical hypothesis testing and non-parametric methods to solve problems.
Goal Five
Students will acquire the ability to apply mathematics to real-world problems.
Outcome
Students will be able to:
5.1 Translate problem statements into mathematical formulations and apply appropriate mathematical techniques to solve applied problems.
Goal Six
Students will build competency in the interpretation and communication of results to non-mathematical audiences.
Outcome:
Students will be able to:
6.1 Produce a well-written report of a mathematically based project or problem that can be easily understood by a non-mathematical audience.
Goal One
To be critical analysts of media texts and practices.
Outcomes
Students will be able to:
1.1 Identify key media texts and applicable theories for analysis
1.2 Assess critically and synthesize media theories and/or practices
Goal Two
To be conversant in the terminology of a media-related field.
Outcomes
Students will be able to:
2.1 Define and employ the terms used by media producers, industries, and analysts.
2.2 Evaluate the language, cultural codes, and rhetoric used by media producers, industries, and analysts.
Goal Three
To be knowledgeable about the theoretical and creative principles underlying media practices and/or industry decision-making.
Outcomes
Students will be able to:
3.1 Demonstrate knowledge of specific theories and principles behind production choices and/or industry decision-making.
3.2 Assess the effectiveness of how a creative work communicates with its intended audiences in the context of the standard practices and principles of a creative sector.
Goal Four
To be proficient within a specific area of media production.
Outcomes:
Students will be able to:
4.1 Illustrate knowledge of a set of medium-specific technical skills.
4.2 Assess the logic and media theory behind one's own creative production.
Goal One
Understand philosophy and philosophical thinking
Outcomes
Students will be able to:
1.1 Command of the basic fields of philosophy
1.2 Understand what philosophical thinking is, and how to use it
1.3 Appreciate how philosophical engagement can improve our lives and our world
Goal Two
Think analytically and creatively
Outcomes
Students will be able to:
2.1 Recognize, understand, and critically evaluate complex arguments
2.2 Articulate and defend their own points of view
Goal Three
Communicate effectively
Outcomes
Students will be able to:
3.1 Express complex ideas clearly, cogently, and concisely
3.2 Defend their views in oral and written contexts
Goal Four
Apply their knowledge and skills
Outcomes
Students will be able to:
4.1 See the relevance of philosophical thinking to issues in the broader world, including the business world
4.2 Apply their analytical and communication skills to these issues
Goal Five
Engage ethically
Outcomes
Students will be able to:
5.1 Engage in rational and civil discourse about difficult and emotionally laden topics in a respectful manner
5.2 Recognize ethical issues in life and work, and will be able to make thoughtful and responsible decisions in light of them.
Goal One
Sales Process: Professional Sales majors will be highly skilled in understanding a salesperson's process for uncovering prospect needs, solving problems and developing solutions for customers.
Outcome
Students will be able to:
1.1 Describe the consultative, question-based sales process.
1.2 Diagnose and implement the elements required to close the sale
1.3 Describe the ethical dimensions of a professional sales role.
Goal Two
Sales Management: Professional Sales majors will be highly skilled in understanding sales management in the context of the overall marketing picture and be able to ensure that all elements of the marketing mix, including sales management, work together and leverage each other.
Outcome
Students will be able to:
2.1 Describe the sales management process for B2B and B2C situations.
2.2 Analyze sales management issues and develop effective sales management programs to improve effectiveness of a sales team.
Goal Three
Sales Strategy: Professional Sales majors will be highly skilled in analyzing an organization's business goals and developing a high level sales strategy to achieve those goals.
Outcome
Students will be able to:
3.1 Describe how to organize sales team based on the overall marketing strategy of an organization.
3.2 Describe the roles played by sales professionals and the evolution of the strategic role of sales to the present time.
Goal Four
Sales Technology: Professional Sales majors will be highly skilled in understanding the variety of software and technology that supports sales strategy.
Outcome
Students will be able to:
4.1 Analyze and map all steps in the sales cycle and their associated software and/or technology
4.2 Describe the importance of a data-driven, information-based strategic sales planning for modern sales organizations.
Goal One
Knowledge Base
Outcome
1.1 Describe key concepts, principles, and overarching themes in psychology
1.2 Develop a working knowledge of psychology's content domains
1.3 Describe the applications of psychology
Goal Two
Scientific inquiry & critical thinking
Outcome
2.1 Use scientific reasoning to interpret psychological phenomena
2.2 Demonstrate psychology information literacy
2.3 Engage in innovative and integrative thinking and problem solving
2.4 Interpret, design, and conduct basic psychological research
2.5 Incorporate sociocultural factors in scientific inquiry
Goal Three
Ethical and social responsibility in a diverse world
Outcome
3.1 Apply ethical standards to evaluate psychological science and practice
3.2 Build and enhance interpersonal relationships
3.3 Adopt values that build community at local, national, and global levels
Goal Four
Communication
Outcome
4.1 Demonstrate effective writing for different purposes
4.2 Exhibit effective presentation skills for different purposes
4.3 Interact effectively with others
Goal Five
Professional Development
Outcome
5.1 Apply psychological content and skills to career goals
5.2 Exhibit self-efficacy and self-regulation
5.3 Refine project-management skills
5.4 Enhance teamwork capacity
5.5 Develop meaningful professional direction for life after graduation
Goal One
Students will understand how problems are identified and placed on the public agenda.
Outcomes:
Students will be able to:
1.1 Describe a theory of problem definition and agenda setting.
1.2 Apply an analytic framework or perspective to explain how a policy area gets identified as a problem and gets placed on the public agenda.
Goal Two
Students will understand how policies are formulated and adopted.
Outcomes:
Students will be able to:
2.1 Describe a theory of policy formulation.
2.2 Describe a theory of policy adoption.
2.3 Apply an analytic framework or perspective to explain how public policies are formulated and adopted.
Goal Three
Students will understand how government policies and decisions are implemented.
Outcomes:
Students will be able to:
3.1 Describe a theory of government regulation and policy implementation.
3.2 Apply an analytic framework or perspective to explain how government policies and decisions are implemented.
Goal Four
Students will understand how government policies and decisions are formally evaluated.
Outcomes:
Students will be able to:
4.1 Apply appropriate research designs and analytical techniques to formally evaluate how government policies and decisions work in practice.
4.2 Apply an analytical framework or perspective to assess the implications of government decisions and policies for society.
Goal One
Students will be able to use mathematical and statistical analysis methodology
Outcomes
Students will be able to:
1.1 Students will be able to use advanced, calculus-based quantitative and graphical methods to solve economic problems.
Goal Two
Students will understand the macroeconomic theory of how the economy functions.
Outcomes
Students will be able to:
2.1 Students should be able to show a proficiency with the closed economy macroeconomic model of the economy.
Goal Three
Students will understand professional level economic research
Outcomes
Students will be able to:
3.1 Be able to write a literature review based on academic research articles gathered through literature searches.
Goal Four
Students will be able to apply highly rigorous econometric methods to economic problems.
Outcomes
Students will be able to:
4.1 Collect and clean an economic data set.
4.2 Formulate and implement a highly-rigorous econometric strategy appropriate to the data set being used.
4.3 Employ econometric and quantitative skills that qualify for "STEM" designation by the U.S. Department of Education
Goal One
Enhance Earth and environmental science literacy and its application in business and personal decision making.
Outcomes
Students will be able to:
1.1 Explain the cycling of matter and energy through Earth's natural and human- modified systems.
1.2 Describe ways in which Earth is a complex, dynamic system of interacting rock, water, air, and life.
1.3 Provide examples of ways in which human modification of complex natural and established social systems may lead to unintended consequences.
1.4 Predict ways in which human decision making and natural systems impact one another on various time scales.
Goal Two
Incorporate active- and problem-based learning in Earth and environmental sciences via original research through the use of field and laboratory technology.
Outcomes
Students will be able to:
2.1 Design a research plan for addressing environmental problems.
2.2 Collect environmental field data using appropriate sampling protocols.
2.3 Analyze environmental samples using relevant field and laboratory instrumentation.
2.4 Interpret analytical data measured on environmental samples.
2.5 Report research findings graphically and verbally.
Goal Three
Integrate and apply scientific knowledge across students' multi-disciplinary liberal arts & sciences + business curriculum.
Outcomes
Students will be able to:
3.1 Define the interdependence of the natural sciences and social sciences in decision- making for business, society, and the environment.
3.2 Apply principles of environmental sustainability to business and personal decision making.
3.3 Evaluate proposals for moving society toward greater sustainability.