As communication channels change with the emergence of social media, artificial intelligence and the metaverse, the public relations (PR) industry is evolving to embrace a broader range of innovative strategies for engaging diverse audiences. PR professionals have numerous responsibilities, some of which include writing a news release, planning a product launch and countering a negative story in the media.
Public Relations majors learn to craft comprehensive campaigns grounded in new and original multi-platform content. Coursework, internships and study abroad opportunities prepare students for marketing or advertising careers in various industries including entertainment, technology, health care, sports and beyond.
By the Numbers
$58K
Public Relations Median Starting Salary
Bentley University CareerEdge
95%
Public Relations Job Placement Rate
Bentley University CareerEdge
90%
of students complete at least one internship
Bentley University Institutional Research
Your path to success starts here
class spotlight
Sports Public Relations (IDCC 361)
Sports are important socially and economically, globally and locally. Businesses, teams, athletes, nonprofit organizations and governments turn to public relations in order to maximize the benefits of sports whether promoting a particular sport or team, or a city or nation bidding to attract a major sporting event such as the Olympics. The ramifications of sport are felt politically, economically and socially, and this means that public relations practitioners are deeply involved with the sports business. In this course, you will explore the main publicity techniques used by the main stakeholders in the sports business, whether they are promoting a team, sport, athlete, location or corporate involvement. Students will also learn how sports public relations goes beyond traditional media relations to include specialist activities like issues and crisis management, reputation management, community relations and emerging technology.
Explore our Public Relations Degree
NYT Ranks Bentley No. 4 in the Nation for Earning After Graduation
Bentley alumni are earning among the highest salaries in the country 10 years after graduation, according to a New York Times tool that helps students find the college that suits them best.
10 Unexpected College Courses You Can Take at Bentley
College is a time to focus your interests — and complete those required introductory courses — but it’s also a chance to try something unique and unexpected. Making space in your courseload for topics outside your major can spark a creative journey or open up space for self-reflection and fun.
See where a degree in Public Relations from Bentley can take you
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