FAQs

Brand Central, Bentley's former stationery portal, is no longer active. New stationery, including letterhead, notecards, envelopes and business cards, can be requested by emailing brand@bentley.edu. We aim to have a new self-service stationery portal up by mid-late Summer 2024. As always, stationery and card orders are paid for by individual departments and orders must be approved by the appropriate department manager / director / VP. 

Yes! The Bentley logo can be downloaded in various formats from the brand site under Visual Identity. 

Bentley’s brand is strongest when it is cohesive and consistently applied. Our logo architecture allows departments / centers / offices to use the logo and wordmark plus their name to create a “lockup.” To make it easy to have a lockup created or updated, we have built a new logo generator app. Your lockup will be automatically created with the correct fonts, colors and spacing and then emailed to you in a .zip file. (To use the app, you must be on campus or logged in with VPN. 6/3/24 Dev update: We are having intermittent issues with the IP address for the logo generator. If you have issues accessing the page, please email brand@bentley.edu.)

The decision about whether a program or event gets a distinct visual identity or logo is made by the Marketing and Communications team in consultation with the department or division leadership.

Generally, departments, centers and offices – particularly those that communicate externally – should use a lockup with the Bentley logo. However, programs and events – particularly those that are internally facing or involve alumni or students – may have some additional elements created.

Marketing and Communications will continue to work with our campus partners and clients as well as SP&E, HYPE and other student organizations to evaluate these policies, specifically as they relate to student-run organizations.

The majority of Bentley departments, centers and offices will not have sub-brands or distinct logos. This is by design, as it is important for the university to present itself as one institution, rather than a collection of separate entities.

It is important that you or your vendors do not attempt to use or alter the Bentley logo without going through the proper licensing and branding process. 

The brand and associated logo system is intended to visually align all of Bentley’s communications and programs. As such, we expect that you will update your materials as soon as it is feasible (i.e., digital assets immediately, print assets as you run out). If you have any concerns about this, please reach out to your VP or email brand@bentley.edu. This applies to both the Bentley shield logo as well as the athletics logo.

We have reserved the university seal for use by the Board of Trustees, Office of the President, Office of the Provost, formal academic applications (i.e., diplomas, commencement) and select university advancement initiatives. Contact brand@bentley.edu with questions.

Templates, including presentation slides, digital letterhead, report covers and email signature guidelines are available for download from the brand site under Resources. You can also find many templates in the university's Canva account. Please contact brand@bentley.edu for more information.

Yes! Brand Guidelines as well as other helpful resources for writing and designing within the Bentley brand are available for download.

Please contact the Brand and Creative Services team with your requests or questions! You can submit a project request form here, a web update request here or email us at brand@bentley.edu. While we are not able to take on all projects, we can refer you to talented freelancers as necessary.