The licensing program at Bentley University aims to protect the name, designs and colors of the university — including the trademarks, designs, team names, nicknames and other symbols that have or will come to be associated with Bentley — from unauthorized use.
Bentley University requires that all individuals, organizations, departments and companies, both internal and external, obtain prior approval before creating any products or providing services that will display the university's marks, regardless of the method of distribution. Licensed vendors are familiar with the approval process and are contractually obligated to uphold this practice.
Licensing Program Objectives
- Protect the Bentley University name and ensure that its use is compatible with the university's overall brand.
- Assure that products bearing Bentley University’s name are manufactured by socially and ethically responsible vendors that comply with fair labor standards.
- Monitor and prevent misrepresentation of our mission, goals and reputation through careful monitoring of products carrying our indicia.
Approved Vendors
To ensure quality, consistency and the appropriateness of a product’s design, purchases for all products featuring Bentley University branding must be made from licensed vendors.
Royalties
Bentley departments, centers, registered student organizations and other university organizations that use the Bentley marks are exempt from paying any royalties if the merchandise is for internal use and not for resale. However, anyone producing items for commercial use will be charged a royalty fee.
Getting your Vendor Licensed
Collegiate Licensing Company (CLC)
Bentley University’s licensing program is administered by Collegiate Licensing Company (CLC). In order to use Bentley's marks, a vendor must enter into a licensing agreement with Bentley via CLC. A license is a written legal agreement between the owner of the trademark (licensor) and a manufacturer/vendor (licensee). This license must be in place before use of the marks occurs. Regardless of intended use, everyone must use licensed vendors.
For questions or more information, please contact Bentley's CLC representative Maggie Ruland at maggie.ruland@clc.com.
To shop for Bentley branded items, visit our campus bookstore or our online store.
