Database Spotlight: Mintel Reports – New Tools & Features

Mintel is a market intelligence firm that provides a variety of consumer research services, tools, and products. Bentley Library subscribes to Mintel Reports, which provides data, insights, and analysis of consumer markets and lifestyles. Mintel Reports is one of our top market research databases! 

About Mintel Reports

The library’s Mintel Reports subscription includes the following types of reports for the US market:

• Consumer products & services markets reports (Beauty & Personal Care, Drink, Finance, Food, Foodservice, Health & Wellbeing, Household Goods, Retailing & Apparel, Sports & Gaming, Travel)
• Media and technology reports (e.g. Digital Advertising, Content Consumption, Social Media Trends, Streaming Video)
• Retailing reports (e.g. Beauty Retailing, Back to School Shopping, Warehouse Clubs, Dollar Stores)
• Demographics and lifestyles reports (e.g. Marketing to Gen Z, Polycultural Consumers, Americas’ Pet Owners, Luxury Consumer)

Each report can help researchers understand:

• Market size, market segments, and market shares
• Consumer demographics, psychographics, and behaviors
• Key players
• Competitive strategies
• Trends, innovations, opportunities, and predictions

Mintel reports are written in an accessible style, and include key takeaways, infographics, and charts. Reports also include Interactive Databooks, allowing researchers to dig into the detailed consumer data presented within the report and to customize the data presentation. In addition to comprehensive reports and databooks, users will also find short news briefs and insights from Mintel's expert analysts.

New! Create a personal profile to use special tools and features

Mintel recently updated their platform, and frequent users may want to create a personal Mintel profile to take advantage of new tools and features such as:

• Bookmark favorite reports for easy retrieval
• Download report Executive Summaries and Infographic Overviews
• Clip report content to create, organize, and download customized PowerPoint presentations
• Download complete Mintel consumer survey databooks in Excel format
• Create email alerts for upcoming reports
• Share links to Mintel content with your Bentley teammates and colleagues

Please note: You are not required to create a personal profile to access full Mintel reports, databooks, and insights. Bentley users can access all Mintel content without a profile. 

Follow these step-by-step instructions to set up a profile or contact the Reference Desk for help. To access Mintel, please visit the library's Databases A-Z page.