![Blog Hero Image - In the Know](https://d2f5upgbvkx8pz.cloudfront.net/sites/default/files/2023-06/new%20in%20the%20know%20photo_2.jpg)
It Pay$ to be Green - Green Business books on display
September 30, 2010
"People, planet, and profit" - these are the pillars of the Triple Bottom Line, a phrase coined by John Elkington in 1994 and expanded upon in his 1997 book Cannibals With Forks: The Triple Bottom Line of 21st Century Business. Sixteen years later, "going green" is a hot topic. Government, corporations and consumers are focused on sustainability. For our current display we've selected a variety of titles that present the case that sustainable business practices make sense for the environment, society and the bottom line. Included in our picks are green business success stories like that of Gary Hirshberg of Stonyfield Farm and Ray Anderson of Interface, Inc., insight from business strategists such as Peter Senge, and guidance from environmentalists including Paul Hawken and Lester Brown. Stop by and check things out for yourself.