IDCC is about creating experiences through Public Relations (PR) and User Experience (UX). Public relations professionals use purpose-driven and persuasive communication to build relationships with various audiences, promote brands and products, and manage challenging issues inside and outside organizations. Students from the public relations track are future media relations specialists, social media managers, campaign managers, and public affairs officers. Students will grasp a balance of theories and practical skills in the program. Students who choose the UX concentration learn about human behavior, design thinking, and user research. They apply that knowledge to create future technology products, including mobile apps, business applications, consumer electronics, and games. They are our future information architects, UX researchers and designers, game designers, and usability specialists.
In IDCC courses, students will learn to tackle messy real-world problems and create human-centered solutions using innovative and research-based methods from UX and PR.
By the Numbers
$57K
IDCC Median Starting Salary
Bentley University CareerEdge
100%
IDCC Job Placement Rate
Bentley University CareerEdge
87%
of students complete at least one internship
BENTLEY UNIVERSITY INSTITUTIONAL RESEARCH
Explore our IDCC degree
class spotlight
Information Security and Computer Forensics (IPM 210)
The security of electronically shared information is critical to organizational success. This course will examine information security management issues that must be addressed by organizations in today's ubiquitously networked environments. Specifically, students will delve into information security risks and related protection of data, and computer forensics issues, including discussion on what organizations can do to collect evidence from various types of computer systems that might be employed to commit a crime, how to manage computer crime investigations, and how to preserve evidence from various platforms including mobile devices.
class spotlight
Digital Public Relations (IDCC 360)
This course introduces students to the tools, critical thinking and skills needed to manage and exploit information technology in high-tech public relations and public relations. Whether promoting a product or controlling a rumor, high tech plays an important role in public relations strategy. High tech opens the door to new audiences and shortens timelines. The explosion of online media presents new opportunities for companies to deliver key messages about their products, services, activities and reputation.
Lights, Camera, Internship!
Show business is called that for a reason, but not every film buff thinks to take their passion to a business university. Valerie Boucher ’20 is different. She always wanted to pursue a career in film and entertainment and, at Bentley, she parlayed a major in Information Design and Corporate Communication into an internship with Bradley Cooper’s Hollywood production company. After an amazing summer there, she’s now one step closer to her dream.
Snap, tweet, post: Interns put their social media skills to work
Jaclyn Leduc ’18 admits she wasn’t that interested in social media before she started an internship helping to manage Bentley’s social media accounts. Today, however, she’s hooked; and that’s a good thing. As a content marketing associate at 3Play Media in Boston, Leduc writes content for the company’s blog and manages its social accounts – Facebook, Twitter, Instagram, Snapchat and LinkedIn.
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