In-Depth Interviews

In-depth interviews (IDI’s) provide our clients with answers to fundamental questions about how their customers and prospects use and perceive their products and services, as well as competitors. IDI’s are the best way to understand customer motivations, barriers, and unmet needs. Interviews may be based on a large or small sample size, and structured or open-ended, depending on the project goals.

IDI’s are most effective when you need to establish a baseline understanding of your customers and prospects, prior to initiating any design. The insights gained from IDI’s will allow your designers, product owners and developers to avoid costly mistakes by focusing on the most critical aspects of the user experience.