Service Design / Blueprints

Service design is the process of creating a great end-to-end customer experience across all channels and platforms. A service design process is co-creative and iterative, resulting in artifacts such as service ecologies, journey maps, and service blueprints. For example, a service design blueprint is a critical artifact, as it visually maps the relationships between all components of a service. Those components may be employees, customers, processes, or physical or digital objects.