User Experience Center

Surveys

Surveys are a highly effective method for measuring preferences and attitudes from a large group of your customers and prospects. Surveys are also used to validate product feature sets and compare different design alternatives. Results from a survey provide validated metrics that are used as the cornerstone for critical design decisions.   

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When to Use

Surveys are typically employed throughout the product design lifecycle. A survey at the start of a project provides baseline metrics that are used to inform design decisions and user requirements. A survey during the design phase can effectively be used to validate design decisions.

Surveys at the UXC

The UXC utilizes Qualtrics as its survey platform and has access to an extensive network of online participant panels and professional recruiters. UXC consultants often use surveys as a compliment to more qualitative-based research such as in-depth interviews, focus groups, and field research.

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Bentley UXC Services

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