A Company Aims to Do Good. But Is It Alienating Its Customers?
July 23, 2018
New research from Marketing Professor Susan Dobscha highlights the risk of ‘Pay What You Want’.
As we celebrate Martin Luther King Jr. Day, we must ask ourselves the question: has his dream become a reality for Latinos?
We know that Dr. King inspired many Latinos, including Cesar Chavez and Dolores Huerta. Latinos, just like other Americans, consider Dr. King a great leader of the civil rights movement. If he were alive today, he likely would be working side by side with Latinos to address issues of inequality.