Research

Mahendra Gujarathi and Jay Thibodeau appointed Rae D. Anderson Professors of Accountancy, recognized for for scholarship, education and service for the university, for academia more broadly, and for the profession.

Do radio and TV ads for new prescription drugs steer consumers toward newer, high-priced products? Bentley professor Dhaval Dave says “yes,” according to a recent study of the implications of both broadcast and non-broadcast direct-to-consumer advertising on rising prescription drug costs and demand.

Fred D. Ledley, Professor of Natural & Applied Sciences and Management, and Director of the Center for Integration of Science and Industry, was named a fellow of the American Association for the Advancement of Science (AAAS). He will be recognized at the AAAS Annual Meeting in Chicago in February 2014.

Bentley Accountancy Professor Mahendra Gujarathi wants his students to understand that contrary to textbooks, the answers to accounting issues in the real world are not black and white but shades of gray. He teaches this through experiential education using real-world cases. One such case earned Gujarathi the Emerson Ethics Award from the North American Case Research Association (NACRA).

English professor Gesa Kirsch was accepted to the National Endowment for the Humanities Summer Institute “Transcendentalism and Social Action in the Age of Emerson, Thoreau, and Fuller,” July 7 to 20 in Concord, Mass.

Woolford received the 2013 Distinguished Science Alumni Award from the College of Science at Purdue University, an award that recognizes alumni for outstanding achievement in professional and related fields of endeavor.

Interpersonal relationships prove to be critical to the success of projects for globally distributed virtual teams, according to Bentley University professors S. Balaji, Donald Chand and Gary David. Their research earned a Best Paper Award from the Global Business Development Institute.

Daniel Everett discussed the documentary of his life living among the Pirahã people of Brazil in what began as a Christian mission and grew into an in-depth study of the tribe’s singular language and culture in which there is no God. The film, Grammar of Happiness, was featured in The American Association for the Advancement of Science (AAAS) Science Film Showcase on Wednesday, February 13.

Bentley Professor of Marketing Raj Sisodia and Whole Foods Market Co-Founder, Co-CEO John Mackey encourage free market capitalism and provide a business model for grounded, ethical business practice in their new book “Conscious Capitalism: Liberating the Heroic Spirit of Business.”

Why do marketers continue to get gender wrong? While many women’s gender roles have changed in the last 50 years, you would never know it from the types of ad appeals and product innovations companies are rolling out in order to capture the lucrative women’s market.